What is fashion week exactly?

This is really a long overdue post after the trip to pairs back in January.

As I walked out of the Louis Vuitton fall 13 show, which was also my very first fashion show in Paris, I sort of understood why I have this passion for fashion. As the runway was ready, the celebrities, editors, buyers, reporters, bloggers found their seats, the music started and the models came out, my heart started pumping and I had such a strong adrenaline rush and I knew that the following few days will be magical and sort of change me in some ways. And it did.

For someone like me, who has nothing to do with the fashion world job-wise, but secretly see fashion as their calling, going to a fashion show is holly, because it's our chance to peak into the industry with our own senses instead of just going through GQ or Vogue, Jak and Jil or the sartorialist. Everything is fresh to me, the lights, the music, the models , the music, the people, the FASHION.

Fashion week is such a great presentation of so many kinds of people.
Everybody seems to have their own agenda, which makes me the outsider a even more outsider. The shows are not only a presentation of the clothes anymore, but a reunion, a get-togethre, a chance for ambitious fashionistas to be shoot, stylist with the most bazaar outfits to be inspired...and so on and on.

I got so often asked by the question: so what do you do? And I was always like, well, I have nothing to do with this industry, I am here helping GQ China out and it was my pure interest in fashion that drive me here.
Yes, a passion for fashion. When I think back about the people who were setting at the shows, coming from all kinds of colors and sharps, we were all so concentrate in that 15 minutes when the lights were on, the music was loud, the cameras were flashing, and the whole room was filled with sort of a highly tensed energy, the longing for beauty, design, graphic and visual impact, thinking about the things you are going to see first hand before the world,for me, it's such a fulfilling experience, it is like this very vague dream that you had for your entire life suddenly been revealed so vividly in front of you, all the obstacles were finally removed from the daily path that you walk and everything feels so near but yet so far away.

In my eyes, It is such a blessing to be working in this industry. We all see things everyday, but we do not necessarily embrace the things we receive in a create way, and I feel that if you have the ability to pinch zoom every detail, spin it and make a difference on how people's perception on beauty, style, fashion, it is such a life worthy work. Especially in such a digitalized, fast-pasted world, it's important to have something to hold on to, to believe in, to lead on.

I think that's also the very initiative to have this blog. I don't know where this blog will take me, but I am and will step by step be on this road.

XO,
Allen